Introducing our new Director of Sales: Michelle Diaz

Introducing Michelle Diaz, our new Director of Sales.

This is Michelle Diaz. Michelle is our new Director of Sales, and while we used to think we couldn’t get any more awesome, Michelle certainly proved us wrong. She is pure awesome. Her warm personality, professionalism and earnest desire to provide support make Michelle a perfect fit for Cuvee Coffee and our coffee partners.

Michelle comes to us from Whole Foods Northeast Region where she oversaw the coffee program for all thirty-three locations. Among other things, Michelle lead the design and implementation of all coffee bars for new store openings including equipment purchasing and training of the coffee team. She also worked with local vendors to get their product on Whole Foods’ shelves.

Have you ever wanted to open your own coffee shop? If so, Michelle is the perfect resource for you. Contact us today.


“One of the things that I love about my job is that I’m able to be in the very first steps with someone who is opening up a coffee shop.”

Some people have a passion for opening a coffee shop but don’t really know what to do. That’s where Cuvee Coffee and Michelle come in. "We can help you, partner with you to get your doors open," Michelle says. "And then we'll be the backbone as you grow, as you onboard new baristas. Another part of my job is working with wholesale partners to get our awesome coffee on the shelves of retailers all around the country. I’m the person that gets great coffee from the roastery to the shelves, to your local coffee shop and eventually in your cup at home.”

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> Coffee Is Communal